SNAPSILK
Privacy Policy
Effective 2 October 2026
The short version. Your photos, videos and carousels stay on your iPhone. Snapsilk edits them on the device and does not upload them. An account is optional. We don't sell your data, show ads or track you across other apps and websites.
Who we are
Snapsilk is made by IncreaseBrand OÜ, a private limited company registered in Estonia (registry code 14867621, VAT EE102219812), Ranna tn 6, Võiste alevik, Häädemeeste vald, 86501 Pärnu maakond, Estonia. IncreaseBrand OÜ is the controller of the personal data described here. Questions about privacy: ceo@increasebrand.com.
This policy covers the Snapsilk app for iPhone and the website snapsilk.com.
What stays on your iPhone
Snapsilk asks for access to your photo library so you can choose photos and videos for your carousels and save finished slides back to Photos. You decide how much access to give, and you can change it at any time in iOS Settings.
- Your photos, videos, drafts and finished carousels are stored on your iPhone only.
- Editing, background removal, photo enhancements and the camera-roll ideas are processed on your device using Apple's frameworks. These photos are not sent to us or to anyone else.
- Your favourites and app preferences are stored on your device.
Information we process
1. Your account (optional)
You can use Snapsilk without an account. If you create one, we process your email address, your name if you provide it, and your profile picture and the identifier given to us by Sign in with Apple or Google if you choose them. We also create an internal account ID. Sign-in is provided by our authentication provider Clerk, which also stores session information such as the device type and IP address used to sign in. If you use Sign in with Apple and choose "Hide My Email", we only receive Apple's relay address.
Why: to create and secure your account and let you sign in (performance of a contract, GDPR Art. 6(1)(b)).
2. Templates, graphics and search
When you browse or download templates, stickers, frames, textures or lettering, the app requests them from our server at api.snapsilk.com. Like any internet service, our server receives your IP address, the request, and your app version and supported features, so it can send compatible content. When you search (for example "Find a feeling…"), the words you type are sent to our server to find matching designs. Our server does not link searches or downloads to your account.
Why: to deliver the content you ask for and to keep the service secure and working (legitimate interests, GDPR Art. 6(1)(f)). Server logs are kept for a short period and then overwritten automatically.
3. Usage analytics
To learn which templates, tools and features people use, and what they search for, the app sends usage events to PostHog, our analytics provider, hosted in the European Union. An event records an action and its details, for example "template opened: Golden Hour", "searched stickers for: flowers, 12 results" or "exported 5 slides as images", together with your app version, device model, iOS version, language and a random identifier created for this installation of the app. Events are not linked to your name, email or account, never include your photos, videos or the text you write in your carousels, and session recording is turned off. IP addresses are not stored.
You can turn this off at any time in Settings → Share usage analytics; the app then stops sending events.
Why: to understand how Snapsilk is used so we can improve it and decide which templates and features to build (legitimate interests, GDPR Art. 6(1)(f)).
4. Crash reports and performance
If the app crashes or runs slowly, it sends a diagnostic report to Sentry, our crash-reporting provider: technical details such as the device model, iOS and app version, the error and a sample of performance timings. These reports do not include your name, email, photos or carousel content.
Why: to find and fix problems (legitimate interests, GDPR Art. 6(1)(f)).
5. When you contact us
If you write to us from Settings → Contact us, the email is prefilled with your app version, device model, iOS version, language and region, Photos access status and free storage, to help us solve the problem. You can see and edit everything before you send. We use your message only to reply to you (legitimate interests, GDPR Art. 6(1)(f)).
6. The website
snapsilk.com uses no cookies, analytics or trackers. Our web server records standard request logs (such as IP address and pages requested) for security, kept for a short period.
Who we share it with
We use a small number of service providers that process data on our behalf, under data processing agreements:
| Provider | What for | Where |
|---|---|---|
| Clerk, Inc. | Accounts and sign-in | United States |
| PostHog Inc. | Usage analytics | European Union |
| Functional Software, Inc. (Sentry) | Crash reports and performance | United States |
| Hetzner Online GmbH | Our servers and database | European Union |
| Cloudflare, Inc. (R2) | Storage and delivery of app content such as templates and graphics | Global |
If you choose Sign in with Apple or Google, Apple or Google process your sign-in under their own privacy policies. Apple also processes App Store downloads and any purchases. We do not sell or rent personal data, and we do not share it with advertisers or data brokers. We may disclose information if required by law.
When data is transferred outside the European Economic Area, we rely on safeguards such as the EU Standard Contractual Clauses or the EU-U.S. Data Privacy Framework.
How long we keep it
- Account: until you delete it. Deleting your account in Snapsilk removes it from Clerk and removes your account data from our database. We keep only a minimal record that the account was deleted, so it cannot be used again.
- Crash reports: up to 90 days.
- Usage analytics: up to seven years, the retention period of our analytics provider.
- Server logs: a short period, after which they are overwritten automatically.
- Support emails: as long as needed to help you, and no longer than two years.
Deleting your account
In the app, open Settings → Delete account. This permanently deletes your Snapsilk account. Carousels saved on your iPhone are not affected; delete the app to remove them. You can also email us and we will delete your account for you.
Your rights
Under the GDPR you can ask us to access, correct or delete your personal data, to restrict or object to its processing, and to receive it in a portable format. Where we rely on consent, you can withdraw it at any time. To use these rights, email ceo@increasebrand.com; we answer within one month.
You can also complain to a data protection authority. In Estonia this is the Data Protection Inspectorate (Andmekaitse Inspektsioon), www.aki.ee, or the authority where you live or work.
Children
Snapsilk is not directed to children under 13, and we do not knowingly collect personal data from them. If you believe a child has created an account, contact us and we will delete it.
Security
All connections between the app and our services are encrypted (HTTPS). Account access is protected by our authentication provider, and our systems limit access to the people who need it.
Changes
If we change this policy, we will update the date at the top and, for significant changes, let you know in the app.